T3 - Tech 100

In less than a year, Daniel Ek’s Swedish music-streaming website, Spotify, has changed the face of the music industry.

The numbers are compelling: over two million users in the UK alone. A six-million-song catalogue, with an average of 10,000 more tracks added each day. In less than a year, Daniel Ek’s Swedish music-streaming website has changed the face of the music industry.

Ek told T3: “People who pirate music are beginning to see a better alternative – one where music is easy to access and 100 per cent legal – while the business has changed from being about ownership to an access model where all the world’s music can be offered in the cloud”.

Now that Spotify’s mobile app for the iPhone and Android platforms has launched, the sky really is the limit for the Swedish company…